Last updated: January 18, 2024

In a nutshell

We want our certificates to change the world to the better. And they will.

  • our purposes
    There are 8 purposes that we have chosen our actions to be dictated by e.g. "Protection of endangered species".
  • our responsibilities
    For each purpose we have written down a series of things that we consider our company responsible for e.g. "to save the penguins"
  • our diamonds
    For each responsibility we will create at least one certificate that supports it. These we call "diamonds" as they are the epitome of what we do.
  • our contribution
    For each diamond certificate that we sell we offer 15% to the respective charity.

Our purposes

Based on the UK Charities Act 2011 and Australian Charities Act 2013 which define and clarify the charitable purposes, we have chosen the following eight purposes to be our Social Responsibility roadmap and have formed their respective responsibilities that we wish to be accountable for, for us to operate in ways that enhance society and the environment:

1. Advancing health

We understand that advancing health as a society is imperative for cultivating a thriving and productive community, as it not only enhances individual well-being but also reduces the burden on healthcare systems, promotes economic stability, and contributes to overall societal resilience and prosperity.

Thus, we set Certifunny responsible:

  • to support people suffering from Alzheimer's disease
  • to support people with diabetes
  • to support people with cancer
  • to support people with particular illnesses or diseases
  • to support victims of natural disasters or war

2. Advancing education

We comprehend that advancing education in our society is crucial because it empowers individuals with the knowledge and skills needed to navigate a rapidly evolving world, promotes critical thinking, innovation, and social progress, ultimately laying the foundation for a more informed, equitable, and prosperous future.

Thus, we set Certifunny responsible:

  • to assist libraries and scientific institutes
  • to assist schools and universities

3. Advancing social or public welfare

We acknowledge that advancing public welfare is crucial for creating a just and compassionate society where the well-being of all individuals is prioritized.

Thus, we set Certifunny responsible:

  • to support individuals with disabilities
  • to support the aged
  • to support the mothers
  • to support the children
  • to fight against homelessness
  • to relieve poverty

4. Advancing culture

We believe that preserving heritage and advancing culture as a society is crucial, as it not only fosters a sense of identity and continuity but also enriches our collective human experience, promoting understanding, tolerance, and a connection to our roots, which are essential for building a resilient and culturally diverse global community.

Thus, we set Certifunny responsible:

  • to support poetry
  • to support architecture
  • to support sculpture
  • to support painting
  • to support film
  • to support theatre
  • to support dance
  • to support music
  • to preserve heritage

5. Advancing animal welfare

We confess that animal-welfare reflects our responsibility as stewards of the environment, contributes to the ecological balance, and aligns with the moral imperative to prevent unnecessary suffering, fostering a more compassionate and harmonious coexistence between humans and animals.

Thus, we set Certifunny responsible:

  • to care for abandonded animals
  • to fight against cruelty to animals

6. Protecting human rights

We are fighting for a fair and inclusive society, where every individual is afforded equal opportunities, respect, and recognition, ultimately enriching our collective understanding and strengthening social cohesion.

Thus, we set Certifunny responsible:

  • to promote equality and diversity by the elimination of discrimination

7. Protecting endangered species

We know that each organism plays a unique role in maintaining the balance of ecosystems, contributing to biodiversity, and ensuring the overall health and resilience of the planet.

Thus, we set Certifunny responsible:

  • to protect the koala
  • to protect the kangaroo
  • to protect the foxes
  • to protect the wolves
  • to save the kiwi
  • to save the bisons
  • to save the jaguars
  • to save the polar bears
  • to save the monkeys
  • to save the hippopotamus
  • to save the lions
  • to save the pandas
  • to save the chimpanzees
  • to save the penguins
  • to save the dolphins
  • to save the sharks
  • to save the whales
  • to rescue the turtles
  • to rescue the elephants
  • to rescue the orangutans
  • to rescue the gorillas
  • to rescue the tigers
  • to rescue the leopards
  • to rescue the rhinos

8. Protecting the environment

We realize that by preserving ecosystems, reducing pollution, and mitigating climate change, we safeguard biodiversity, ensure the availability of essential resources, and maintain the overall health of the planet. This not only benefits current generations but also secures a viable and thriving environment for future generations, emphasizing the interconnectedness of human well-being and the health of the natural world.

Thus, we set Certifunny responsible:

  • to promote recycling and sustainable waste management
  • to support research projects into the use of renewable energy sources
  • to preserve the flora and the fauna
  • to preserve marine life and the clarity of the ocean waters


Diamonds we call the certificates that serve our responsibilities. For every diamond certificate that we sell we offer 15% of the gross income to the respective charity.

By offering such a certificate, not only you make a friend/relative happy but also you contribute to our mission to change the world to the better.

Currently, our diamonds are:

Certificate Purpose Responsibility
Unforgettable Advance health support people suffering from Alzheimer's disease
Sweetness Advance health support people with diabetes
Help them quit Advance health support people with cancer
Athlete Advance social or public welfare support individuals with disabilities
Good mother Advance social or public welfare support the mothers
Loving women Protect human rights promote equality and diversity by the elimination of discrimination

You can distinguish them by the fading light-blue-coloured heart that accompanies them.

What's the idea behind all these?

Let us tell you a story:

A blind man sat on the steps of a building with a hat by his feet. He held up a sign which said: "I am blind, please help." There were only a few coins in the hat. A woman was walking by. She took a few coins from her pocket and dropped them into the hat. She then took the sign, turned it around, and wrote some words. She put the new sign back so that everyone who walked by would be able to see. Soon the hat began to fill up. A lot more people were giving money to the blind man.

That afternoon the woman who had changed the sign came to see how things were. The old blind man recognized her shoes and asked, "Were you the one who changed my sign this morning? What did you write?" The woman said, "I only wrote the truth. I said what you said but in a different way." I wrote: "It's a beautiful day and I can't see it."

That's the idea of our diamonds. They try to help, in a different way. They are designed to awaken the sense and enable the exhibition of - what we call in Greece - philotimo, the constellation of great virtues that lies within humans.

We see our diamonds as the beginning, not the end and we believe that their essence will grow in time. Because those who will be in possession of such a certificate will go through life knowing that, not only they helped a great cause with some money but in some way they are carriers and sharers of that cause. And this will make them help again in various ways in the future as well.

We see our diamonds as a legacy and we believe that the value of their contribution is far greater than the money we donate today. Their real value is that humans become aware.

What to expect from us

Every Q1 we will publish our Corporate Social Responsibility Report. Certifunny is brand new so the first report will be published at the 1st quarter of 2025.

You should also expect the list of our diamonds to be enhanced, with new certificates being added from time to time.


If we haven't convinced you yet that we will make the world a better place, we remind you Steve Jobs' famous quote:

"Those, who are crazy enough to believe they can change the world,
are the ones that actually do."

What we ask you is to believe it too.